Get to Know Me More

Who is Coach Val?
Val is an International Coach Federation (ICF) certified coach and a Gallup-Certified Strengths Coach. He was part of the pioneering batch of the strengths coaching course in the Philippines. He finished his Master’s degree in Organizational Psychology at the Ateneo de Manila University.
Coach Val has over 10 years and more than 1000 hours of one-on-one coaching with leaders, managers, and executives from the top organizations in the country, across various industries He regularly conducts talks, workshops, team coaching sessions and consulting work around strategic leadership development and the use of coaching to make more meaningful, developmental conversations in the workplace setting.
In 2014, at the start of his strengths journey, Val founded the Clifton Strengths Philippines Network, a community that hosts monthly strengths related meetups for the public. Since then, he has helped many other coaches to start their meetup groups all over the country. He continues to host meetups virtually during the pandemic.


Driven by values and purpose
I’m helping leaders in organizations develop themselves meaningfully through evidence based consulting and
strengths-based coaching.


Strategic
Every branch of the organization is always part of a bigger system. Every intervention must consider the company’s existing strategies and direction. This is a major consideration for any intervention I propose.

Strength-Based
The conventional approach to development is generally pre-disposed to focus on what is wrong with people. My approach to development follows Gallup’s strengths-based perspective on human development perspective.

Purposive
Everything happens for a reason – hopefully this is also true in every solution we come up with together. Although, instincts and gut-feel play a big role in business – we want to avoid guess-work in developing your most important assets- your people.






What My Clients Says

JP and Glecy Vizconde
CEO & COO, Mediserve
“We expected that we’ll focus on the things that we are good at and enrich them, but it wasn’t just a discovery of our strengths but a total transformation of our leadership and our perspective. In every session, we understood things way beyond what it used to be. We suddenly see things in a very different perspective. He did not give us direct advice but let us realize and see things we need to discover.”

Ralph Layco
Founder, New Bold University
It was a powerful session with Coach Val… As our calling gets stronger, we need someone to crystallize that message and coach Val was a pro to help me dig deep. So deep I teared up Coach, idol ka. Thanks for what you do.

Yanille Dalangin
Founder, Yandal Enterprise Content Creator, Yanille’s Kitchen
“Grateful to learn more about myself deeply and how I can improve. I was able to express my thoughts and talk about my future plans with my awesome coach!”

Nelson Portales
CEO, I CART U Enterprises
“Yung monthly session with coach Val gave me clarity, helped me to know more about myself, kung sino talaga ako, kung ano ang purpose ko, at kung ano pa ang kaya ko gawin. Ano ang impact? Mas na appreciate ko sarili ko, better relationship with my family, my employees, people around me and sa business, we reaching new heights. If someone will ask me kung sino nagka impact sa akin this year in just a short period of time, walang iba kundi si coach Val.!”

Ron Magsalin
Gallup-certified Strengths Coach Manager (Financial Services Industry)
From just managing my personal production, I am now in charge of leading a team with 30 manpower and also responsible for making it bigger. I was really struggling.
He was able to help me lead through my strengths and be a better leader to my team. Our team ended up with Silver award. Oh did I also say that my stress level went down and became happier?

Patricia Malay
Senior Vice President and General Manager, FleishmanHillard Manila
Val is a great listener. That’s the first reason why he stands out as a coach. His ability to work out professional issues in order to activate strengths would be nothing if he wasn’t able to hear what was being said and inversely, what was not being said as well. His innate ability to empathize amplifies this.

Karen Alelis
Executive Producer, Clayshop Inc.
“Yung monthly session with coach Val gave Aside from his sleek and good fashion sense, what I always admire about Sir Val is his passion to his craft and unwavering purpose. I now fully embody and appreciate my value as a true and effective leader in our company because of his coaching!

Veronica Lu
Digital Marketing Manager, Great Deals E-Commerce Corp.
I can’t express enough my gratitude to this person who guided & empowered me for the past months to embrace my own Strengths and use it for a bigger purpose. I never imagined the value it brought to my personal & professional life.
He was able to help me lead through my strengths and be a better leader to my team. Our team ended up with Silver award. Oh did I also say that my stress level went down and became happier?

Kei San Pablo
Former Country Manager, Canva PH
We worked with Coach Val at Canva for a series of Strengths workshops and coaching. I appreciate how he takes time to understand our organization, its objectives and challenges to align how he can add value and contribute to what we are trying to achieve. To this day, he has continuously supported me on both my personal and professional goals.

Dodge Ronquillo
Assistant Vice President, Product & Partnerships, Fintech Group UnionBank
It’s not about his expertise in my field, but it was about how he processed the problems and ideas I had, that led me to clearly seeing the right path. Combine this with his Strengths-based background, and it really helped spur me to realise what path is best for me, and what I can become if I continue down that road.

Katherine Cua
Managing Director, Spectrum
Innovations Inc.
I have not only gained clarity in my role as a manager/business owner, but having realized how I am wired through my strengths helps me to become a better leader. Particularly, the coaching journey has helped me to confidently say No to things I am not responsible for and Yes to things that produces results I am more proud of.

Garett Maralit
Unit Manager, Sunlife
Million Dollar Round Table member, 2021
My coaching experience with Coach Val was a game changer. I had been trying to do my insurance business the traditional way because that is what currently works with most of the top performers, then Coach Val made me realize that I have my own strengths which I can actually leverage in the business (he also helped me come up with ideas on how to use them). When I started to focus my time and energy in my own strategy and strengths, I began to produce greater results which led me to achieve two of my main goals last 2020.

Luwee Carrasco
CEO, LVRAGE x KraftsCo
Coaching Sessions never been this amazing and life-changing!
Thank you coach Val for all the value bombs you shared during the 6-month coaching sessions we had. Ilang beses ako naiyak, kinilabutan at nabago sa mga Q&A natin.
Thank you for helping me focus on what really matters to me personally and in the business.

Bryan Bancolo
CEO, Skinsity and Bravios
Here are some of the key take-aways I had with our sessions:
Know yourself, the more kilala mo sarili mo nothing can bring you down.
Building our culture in our company kasi puro benta lng ako. Now I value my team and my people.
You guide me to be a leader that is well equipped using my top 5 strengths.

Patrick Juan
Unit Manager, Sunlife
What I have appreciated is yung growth ko with the coaching session na every day may bago akong natututunan about me. Mas nakikilala ko yung sarili ko. Kung paano ba ko bilang isang tao at leader.
…with our coaching, narealize ko na better kung magfocus ako sa Strengths ko kasi that’s already God-given strengths na and alam ni Lord na yun ang makakatulong sakin harapin yung buhay.

Brian James So
CEO, Bizarre Business Solutions
I’m very thankful and blessed na nakilala ko si Sir Val nung NBU. Then nagpa personal coaching ako sakanya.
My greatest learning from Sir Val ay yung pag control ko sa sarili ko when it comes sa responsibilities sa business/company and also kung gaano ka importante ang coaching sa company namin. I was able to rediscover my own core values, and understand what makes me proud of myself and ano ang motivations ko para may guide ako on what real success means for me, and alam ko san ako mag fofocus.

Jayson Ferrer
Co-founder and CEO, Magnezium Philippines
Coach Val‘s sessions gave me CLARITY and FOCUS in creating a SOLID VISION for my companies by starting with our MISSION,
A totally different approach!