Get to Know Me More

Who is Coach Val?

Val is an International Coach Federation (ICF) certified coach and a Gallup-Certified Strengths Coach. He was part of the pioneering batch of the strengths coaching course in the Philippines. He finished his Master’s degree in Organizational Psychology at the Ateneo de Manila University.

Coach Val has over 10 years and more than 1000 hours of one-on-one coaching with leaders, managers, and executives from the top organizations in the country, across various industries He regularly conducts talks, workshops, team coaching sessions and consulting work around strategic leadership development and the use of coaching to make more meaningful, developmental conversations in the workplace setting.

In 2014, at the start of his strengths journey, Val founded the Clifton Strengths Philippines Network, a community that hosts monthly strengths related meetups for the public. Since then, he has helped many other coaches to start their meetup groups all over the country. He continues to host meetups virtually during the pandemic.

Driven by values and purpose

I’m helping leaders in organizations develop themselves meaningfully through evidence based consulting and
strengths-based coaching.


Every branch of the organization is always part of a bigger system. Every intervention must consider the company’s existing strategies and direction. This is a major consideration for any intervention I propose.


The conventional approach to development is generally pre-disposed to focus on what is wrong with people. My approach to development follows Gallup’s strengths-based perspective on human development perspective.


Everything happens for a reason – hopefully this is also true in every solution we come up with together. Although, instincts and gut-feel play a big role in business – we want to avoid guess-work in developing your most important assets- your people.

What My Clients Says

JP and Glecy Vizconde

CEO & COO, Mediserve

“We expected that we’ll focus on the things that we are good at and enrich them, but it wasn’t just a discovery of our strengths but a total transformation of our leadership and our perspective. In every session, we understood things way beyond what it used to be. We suddenly see things in a very different perspective. He did not give us direct advice but let us realize and see things we need to discover.”

Ralph Layco

Founder, New Bold University

It was a powerful session with Coach Val… As our calling gets stronger, we need someone to crystallize that message and coach Val was a pro to help me dig deep. So deep I teared up Coach, idol ka. Thanks for what you do.

Yanille Dalangin

Founder, Yandal Enterprise Content Creator, Yanille’s Kitchen

“Grateful to learn more about myself deeply and how I can improve. I was able to express my thoughts and talk about my future plans with my awesome coach!”

Nelson Portales

CEO, I CART U Enterprises

“Yung monthly session with coach Val gave me clarity, helped me to know more about myself, kung sino talaga ako, kung ano ang purpose ko, at kung ano pa ang kaya ko gawin. Ano ang impact? Mas na appreciate ko sarili ko, better relationship with my family, my employees, people around me and sa business, we reaching new heights. If someone will ask me kung sino nagka impact sa akin this year in just a short period of time, walang iba kundi si coach Val.!”

Ron Magsalin

Gallup-certified Strengths Coach Manager (Financial Services Industry)

From just managing my personal production, I am now in charge of leading a team with 30 manpower and also responsible for making it bigger. I was really struggling.

He was able to help me lead through my strengths and be a better leader to my team. Our team ended up with Silver award. Oh did I also say that my stress level went down and became happier?

Patricia Malay

Senior Vice President and General Manager, FleishmanHillard Manila

Val is a great listener. That’s the first reason why he stands out as a coach. His ability to work out professional issues in order to activate strengths would be nothing if he wasn’t able to hear what was being said and inversely, what was not being said as well. His innate ability to empathize amplifies this.

Karen Alelis

Executive Producer, Clayshop Inc.

“Yung monthly session with coach Val gave Aside from his sleek and good fashion sense, what I always admire about Sir Val is his passion to his craft and unwavering purpose. I now fully embody and appreciate my value as a true and effective leader in our company because of his coaching!

Veronica Lu

Digital Marketing Manager, Great Deals E-Commerce Corp.

I can’t express enough my gratitude to this person who guided & empowered me for the past months to embrace my own Strengths and use it for a bigger purpose. I never imagined the value it brought to my personal & professional life.

He was able to help me lead through my strengths and be a better leader to my team. Our team ended up with Silver award. Oh did I also say that my stress level went down and became happier?

Kei San Pablo

Former Country Manager, Canva PH

We worked with Coach Val at Canva for a series of Strengths workshops and coaching. I appreciate how he takes time to understand our organization, its objectives and challenges to align how he can add value and contribute to what we are trying to achieve. To this day, he has continuously supported me on both my personal and professional goals.

Dodge Ronquillo

Assistant Vice President, Product & Partnerships, Fintech Group UnionBank

It’s not about his expertise in my field, but it was about how he processed the problems and ideas I had, that led me to clearly seeing the right path. Combine this with his Strengths-based background, and it really helped spur me to realise what path is best for me, and what I can become if I continue down that road.

Katherine Cua

Managing Director, Spectrum
Innovations Inc.

Garett Maralit

Unit Manager, Sunlife
Million Dollar Round Table member, 2021

My coaching experience with Coach Val was a game changer. I had been trying to do my insurance business the traditional way because that is what currently works with most of the top performers, then Coach Val made me realize that I have my own strengths which I can actually leverage in the business (he also helped me come up with ideas on how to use them). When I started to focus my time and energy in my own strategy and strengths, I began to produce greater results which led me to achieve two of my main goals last 2020.

Luwee Carrasco

CEO, LVRAGE x KraftsCo

Bryan Bancolo

CEO, Skinsity and Bravios

Patrick Juan

Unit Manager, Sunlife

Brian James So

CEO, Bizarre Business Solutions

Jayson Ferrer

Co-founder and CEO, Magnezium Philippines